On top of trying to get ads, brochures, and biz cards done, I've been spending time here and there working on a logo for the FWC. Not to rip on the previous design (lie), but it was pretty bad. 'Though a valiant effort, it failed to convey any idea of the industry it was representing, which is a shame given that this is an awesome group of dedicated women. It's not completely finished yet, but the image above gives a pretty good idea of what they wanted and what I was able to do with it. I'm a little worried it might be a little busy, but so far it looks like it's reproducing well when scaled down. The skyline reads as Chicago (for those who know it) and the cranes look like cranes. I may be mocking a different version, so I'll post that if it materializes.
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